Area Sales Manager

Job Description

To be the flag bearer of our company’s reputation and get aligned with the mission and vision To develop business by planning, directing and implementing sales strategies and programs to achieve or exceed the sales objectives for the region. To effectively manage the business in the concerned region and achieving the sales objectives To appoint the right set of channel partners / distributors with appropriate experience, good infrastructure, financially strong and with an attitude to grow. Developing and maintaining an efficient distribution network Meeting the targets and monitoring them periodically to ensure that they are in line with the business plan for the region Generating sales of company products in the region through a team of salesmen in order to achieve or exceed the annual sales targets Analyzing the sales trend with competitors and taking corrective actions wherever necessary by gathering market intelligence. To develop and maintain a strong sales infrastructure and an aggressive sales team Developing sales plan to ensure optimum utilization of resources in the region Ensuring that all promotions are within the budget and to ensure there is maximum brand reach and visibility of our brand. Ensuring smooth supplies and timely dispatch to distributors. Ensuring that distributors and customers in the region are provided with information about new or improved products and services in order to improve sales in the region. Liaising with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the region in order to provide brand visibility and promote sales in the region continuously acquiring knowledge regarding the industry, market construct, and customer behavior to enable effective business plans Acquire knowledge regarding competition product, strategies to counter attack competition in the best possible manner Knowledge : Sound knowledge of sales and sales administration processes Strong understanding of modern trade and general trade Personal Competencies : Strong leadership skills Excellent communication and negotiation skills Presentation skills Ability to manage and lead a team Strong decision making ability Ability to build relationships Excellent business acumen Attitude : Self-motivator Aggressive Sincere Positive approach to problem solving Commitment to achieving the sales target