Digital Marketing Specialist

Job Description

Job Description – Digital Marketing Specialist

About the job

We are looking for a creative, analytical, and experienced Digital Marketing Specialist to join our team! As a Digital Marketing Specialist, you will be responsible for all digital marketing campaigns, including generating leads, conducting market research, and actively engaging with the business to optimize the performance of our digital strategies.

Duties & Responsibilities:

·         Developing and implementing a digital marketing strategy

·         Creating visual concepts for promotional activities

·         Managing the digital marketing calendar

·         Maintaining the online presence and reputation of the company

·         Coordinate with sales team to create marketing campaigns

·         Overseeing the creation and maintenance of social media content

·         Tracking digital marketing performance

·         Creating and updating digital marketing reports

·         Overseeing the digital marketing budget

Required Skills

·         Minimum Bachelor’s Degree with good grades

·         Digital Media Marketing /Social Media Marketing Certification

·         Minimum of 5 years of experience as a Digital Marketing Specialist or similar role

·         Experience with digital marketing automation software

·         Experience with Google Ads and Google Analytics

·         Well versed in Facebook Ads & Instagram Ads campaign

·         Previous experience in managing Paid Ads across Social Media Platforms

·         Proficient in Managing Webinar Setup including backend integration and automation

·         Previous experience in Content Marketing

·         Knowledge of web publishing

·         Proficiency with SEO tools

·         Superb verbal and written communication skills

·         Strong interpersonal skills

Strong problem-solving skills

Additional Benefits

• wifi/internet